Fjäll Räven Customizer
Fjäll Räven Customizer
As part of the Human-Computer Interaction class in the Bachelor’s program in Communication and Multimedia Design, the assignment was undertaken to design a custom bag configurator for Fjällräven. The objective was to create a platform that allows customers to design and order their own personalized Fjällräven Kånken backpack.
Context and purpose
The project requirements included developing a bag customizer that enabled customers to personalize the color, interior layout, and accessories of their backpack. Emphasis was placed on creating a clear and intuitive interface to ensure a smooth and enjoyable user experience throughout the customization process, optimizing the "happy path" for users.
Screens
The customizer features a reactive customization panel that adjusts to your display, a shopping cart showing selected options and prices, a visual progress line with additional pictures for clear navigation, prominent overlapping buttons for easy interaction, and fun facts about our brand at each step of the customization process.
While styling was not a required aspect of the assignment, effort was made to ensure the customizer was visually appealing and aligned with Fjällräven's brand identity. Overall, the assignment proved to be both challenging and rewarding. It provided an opportunity to apply skills in UX design and front-end development to a real-world scenario, leading to a deeper understanding of how to create engaging and effective e-commerce experiences.